Joseph N. Neel, Sr.

Affectionately known as “Uncle Joe” to thousands of people in all walks of life, Neel was in business for more than 64 years. Founder of the popular Joseph N. Neel’s Department Store in downtown Macon, young Neel first lived behind a curtain at the back of the store so he could provide 24-hour service to his customers. He instituted the slogan “one price to everyone,” when it was common practice for merchant and customer to dicker over each purchase. The family business was recorded in the Guiness Book of World Records for placing, in The Macon Telegraph & News, “the longest running advertising campaign by a single business owner.”

(1857-1950) (Magnolia, lot 2, row Z)

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